Hi, my name’s Joe.

I’m a marketing director who spends way too much time trying to reverse-engineer how AI chat systems think.

Promptgeist is my experiment log. It’s where I test prompts, track visibility, and document what works (and what definitely doesn’t) when it comes to showing up inside tools like ChatGPT.

Everything I try here, I’ve tried in the real world, on a real business. We’re not just talking theory here.

No clickbait. No cheat codes. Just ongoing descent into the algorithmic abyss.